# The Exceptional Presenter ## Metadata * Author: [Timothy J. Koegel](https://www.amazon.comundefined) * ASIN: B0026BXCX8 * Reference: https://www.amazon.com/dp/B0026BXCX8 * [Kindle link](kindle://book?action=open&asin=B0026BXCX8) ## Highlights Telling Lies, author Paul Ekman — location: [950](kindle://book?action=open&asin=B0026BXCX8&location=950) ^ref-21412 --- “I’ve been in business for 22 years.” Congratulations, but does that mean I should do business with your competitor because they’ve been in business 25 years? “We have 350 locations worldwide.” Big deal. What does that mean to my business in South Bend, Indiana? How are your other 349 locations going to help me? “I really want your business.” So does everybody else. Do you expect us to hand you the business — location: [1241](kindle://book?action=open&asin=B0026BXCX8&location=1241) ^ref-46889 --- Use periodicals your audience is likely to be familiar with. Business groups for example relate to periodicals such as the Wall Street Journal, Forbes, Fortune, Investor’s Daily, or The Financial Times. — location: [1364](kindle://book?action=open&asin=B0026BXCX8&location=1364) ^ref-13746 --- How to Catch a Road Runner, Neil discusses how to achieve goals through visualization, writing down your — location: [1930](kindle://book?action=open&asin=B0026BXCX8&location=1930) ^ref-40716 To read ---