# Fascinate ## Metadata * Author: [Sally Hogshead](https://www.amazon.comundefined) * ASIN: B0035D9UXC * ISBN: 0061714704 * Reference: https://www.amazon.com/dp/B0035D9UXC * [Kindle link](kindle://book?action=open&asin=B0035D9UXC) ## Highlights “bondage of love.”* Freud, — location: [252](kindle://book?action=open&asin=B0035D9UXC&location=252) ^ref-25438 --- But the key to mastering fascination is effectively activating the seven triggers:   LUST creates craving for sensory pleasure. MYSTIQUE lures with unanswered questions. ALARM threatens with negative consequences. PRESTIGE earns respect through symbols of achievement. POWER commands and controls. VICE tempts with “forbidden fruit,” causing us to rebel against norms. TRUST comforts us with certainty and reliability. — location: [260](kindle://book?action=open&asin=B0035D9UXC&location=260) ^ref-27063 ---