# Talk Like TED ## Metadata * Author: [Carmine Gallo](https://www.amazon.comundefined) * ASIN: B00F1RE1MK * ISBN: 1250061539 * Reference: https://www.amazon.com/dp/B00F1RE1MK * [Kindle link](kindle://book?action=open&asin=B00F1RE1MK) ## Highlights civil rights attorney Bryan Stevenson delivered — location: [50](kindle://book?action=open&asin=B00F1RE1MK&location=50) ^ref-59525 --- professor David Christian launched a movement to teach “Big History” — location: [56](kindle://book?action=open&asin=B00F1RE1MK&location=56) ^ref-5670 --- EMOTIONAL—They touch my heart.     NOVEL—They teach me something new.     MEMORABLE—They present content in ways I’ll never forget. — location: [147](kindle://book?action=open&asin=B00F1RE1MK&location=147) ^ref-52752 --- Dig deep to identify your unique and meaningful connection to your presentation topic. — location: [228](kindle://book?action=open&asin=B00F1RE1MK&location=228) ^ref-21435 --- Science shows that passion is contagious, literally. You cannot inspire others unless you are inspired yourself. You stand a much greater chance of persuading and inspiring your listeners if you express an enthusiastic, passionate, and meaningful — location: [230](kindle://book?action=open&asin=B00F1RE1MK&location=230) ^ref-31718 --- connection to your topic. — location: [232](kindle://book?action=open&asin=B00F1RE1MK&location=232) ^ref-28312 --- client—what are you passionate about? In — location: [269](kindle://book?action=open&asin=B00F1RE1MK&location=269) ^ref-65238 --- “What are you passionate about” with “What makes your heart sing?” — location: [282](kindle://book?action=open&asin=B00F1RE1MK&location=282) ^ref-2376 --- “The Habits of Happiness,” attracted more than two million views on TED.com. I — location: [309](kindle://book?action=open&asin=B00F1RE1MK&location=309) ^ref-56280 --- If your only goal is to make a sale or to elevate your stature, you might fail to connect with your audience (and you’ll place a lot of pressure on yourself). If, however, your goal is more altruistic—giving your audience information to help them live better lives—you’ll make a deeper connection and feel more comfortable in your role. — location: [323](kindle://book?action=open&asin=B00F1RE1MK&location=323) ^ref-47908 --- TEDx lecture, “Why You Will Fail to Have a Great Career.” — location: [335](kindle://book?action=open&asin=B00F1RE1MK&location=335) ^ref-59853 --- ACCEPT HAPPINESS AS A CHOICE. What is one challenge you have been faced with recently? After identifying your challenge, list three reasons why this challenge is an opportunity. You — location: [370](kindle://book?action=open&asin=B00F1RE1MK&location=370) ^ref-527 --- Jill Bolte Taylor (Dr. Jill), a national spokesperson for the Harvard Brain Tissue Resource Center, which — location: [451](kindle://book?action=open&asin=B00F1RE1MK&location=451) ^ref-8882 --- Within weeks of delivering that talk in 2008, my life changed and the repercussions still resonate loudly in my world. My book, My Stroke of Insight, has been translated into 30 languages. TIME and Oprah’s Soul Series came calling. I’ve traveled to Europe, Asia, South America, Canada; I’ve crisscrossed the states. And in February 2012, I took a trip to Antarctica with Vice President Al Gore, 20 scientists, and 125 global leaders who care deeply about climate.”12 — location: [469](kindle://book?action=open&asin=B00F1RE1MK&location=469) ^ref-39072 --- Affective Communications Test (ACT), — location: [508](kindle://book?action=open&asin=B00F1RE1MK&location=508) ^ref-57208 --- John delivered “The 8 Secrets of Success.” The — location: [553](kindle://book?action=open&asin=B00F1RE1MK&location=553) ^ref-23299 --- You need data, facts, and analysis to challenge people, but you also need narrative to get people comfortable enough to care about the community that you are advocating for. Your audience needs to be willing to go with you on a journey.” — location: [672](kindle://book?action=open&asin=B00F1RE1MK&location=672) ^ref-2140 --- He believed that persuasion occurs when three components are represented: ethos, logos, and pathos. Ethos is credibility. We tend to agree with people whom we respect for their achievements, title, experience, etc. Logos is the means of persuasion through logic, data, and statistics. Pathos is the act of appealing to — location: [680](kindle://book?action=open&asin=B00F1RE1MK&location=680) ^ref-37085 --- emotions. — location: [682](kindle://book?action=open&asin=B00F1RE1MK&location=682) ^ref-61343 --- HOW DO YOU USE ARISTOTLE’S COMPONENTS OF PERSUASION? Take one of your recent presentations and categorize the content into one of the three categories we just covered: Ethos (credibility), Logos (evidence and data), and Pathos (emotional appeal). How does your pathos stack up against the rest? If your emotional appeal is minimal, you — location: [695](kindle://book?action=open&asin=B00F1RE1MK&location=695) ^ref-31479 --- might want to rethink your content before you give this presentation again, like adding more stories, anecdotes, and personal insights. — location: [697](kindle://book?action=open&asin=B00F1RE1MK&location=697) ^ref-13958 --- Researchers have discovered that our — location: [728](kindle://book?action=open&asin=B00F1RE1MK&location=728) ^ref-21751 --- brains are more active when we hear stories. A wordy PowerPoint slide with bullet points activates the language-processing center of the brain, where we turn words into meaning. Stories do much more, using the whole brain and activating language, sensory, visual, and motor areas. — location: [728](kindle://book?action=open&asin=B00F1RE1MK&location=728) ^ref-36493 --- Inspiring communicators and the best TED presenters stick to one of three types of stories. The first are personal stories that relate directly to the theme of the conversation or presentation; second are stories about other people who have learned a — location: [759](kindle://book?action=open&asin=B00F1RE1MK&location=759) ^ref-62648 --- lesson the audience can relate to; third are stories involving the success or failure of products or brands. — location: [761](kindle://book?action=open&asin=B00F1RE1MK&location=761) ^ref-26421 --- Ariely told a TED audience in 2009. — location: [776](kindle://book?action=open&asin=B00F1RE1MK&location=776) ^ref-60592 --- personal experience that led to an unexpected result often makes for a particularly compelling story. — location: [792](kindle://book?action=open&asin=B00F1RE1MK&location=792) ^ref-26728 --- always encourage them to incorporate a personal story. Reporters and bloggers who cover the event include the story nearly every time. No technique is 100 percent guaranteed, but telling personal stories comes close. — location: [806](kindle://book?action=open&asin=B00F1RE1MK&location=806) ^ref-34187 --- Lakewood Church pastor Joel Osteen — location: [834](kindle://book?action=open&asin=B00F1RE1MK&location=834) ^ref-37681 --- . He followed with a short anecdote about a friend of his. The friend had been working hard for years. — location: [837](kindle://book?action=open&asin=B00F1RE1MK&location=837) ^ref-33887 --- Every ‘no’ means you’re one step closer to ‘yes.’” — location: [852](kindle://book?action=open&asin=B00F1RE1MK&location=852) ^ref-44088 --- When I give a keynote presentation I tell personal stories, stories about other — location: [862](kindle://book?action=open&asin=B00F1RE1MK&location=862) ^ref-46040 --- individuals whom I know personally, have interviewed, or have read about, and stories of brands that have successfully leveraged the business strategy I’m discussing. — location: [863](kindle://book?action=open&asin=B00F1RE1MK&location=863) ^ref-257 --- In February 2003 Godin taught the TED audience how to get their ideas to spread. — location: [871](kindle://book?action=open&asin=B00F1RE1MK&location=871) ^ref-64085 --- Domino’s Pizza, Kashi, McDonald’s, and Starbucks are turning to commercials that highlight farmers who grow the ingredients behind their products. People are more engaged with products when they know where those products come from and if they get to know the real people behind those products. The Lush chain of soap stores puts a small picture of a real employee on each product—the faces are those of people who actually made the product. Lush believes that every product has a story. There’s a reason why many successful brands spend millions on advertising that includes real faces, real people, and real stories. It works. — location: [894](kindle://book?action=open&asin=B00F1RE1MK&location=894) ^ref-28519 --- Winning the Story Wars: — location: [918](kindle://book?action=open&asin=B00F1RE1MK&location=918) ^ref-35035 --- “Choice, Happiness, and Spaghetti Sauce.” — location: [929](kindle://book?action=open&asin=B00F1RE1MK&location=929) ^ref-57944 --- story. Your audience wants someone or something to cheer for. They want to be inspired. Give them a hero. Captivate their imagination with stories about yourself, other people, or successful brands. — location: [951](kindle://book?action=open&asin=B00F1RE1MK&location=951) ^ref-43396 --- Vonnegut explaining the shape of popular stories. Successful stories—those — location: [1019](kindle://book?action=open&asin=B00F1RE1MK&location=1019) ^ref-7558 --- received more than one million views within days of being posted on TED.com. — location: [1090](kindle://book?action=open&asin=B00F1RE1MK&location=1090) ^ref-17927 --- The week after her presentation Palmer wrote a lengthy post on her blog, thanking the many people who had helped her to craft, rehearse, and deliver the talk of her life. — location: [1091](kindle://book?action=open&asin=B00F1RE1MK&location=1091) ^ref-35993 --- Practice relentlessly and internalize your content so that you can deliver the presentation as comfortably as having a conversation with a close friend. Why it works: True persuasion — location: [1094](kindle://book?action=open&asin=B00F1RE1MK&location=1094) ^ref-13547 --- PRACTICE IN FRONT OF PEOPLE, RECORD IT, AND WATCH IT BACK. Ask friends and colleagues to watch your presentation and to give open, honest feedback. Use a recording device, too. Set up a smartphone on a tripod or buy a dedicated video camera. However you choose to do it, record yourself. It doesn’t have to be professional-broadcast quality. Unless you decide to show it to someone else, nobody’s going to see it except you. You might be surprised at what you catch—vocal fillers like “ums” and “ahs”; distracting hand motions like scratching your nose or flipping your hair back; lack of eye contact, etc. Pay careful attention — location: [1133](kindle://book?action=open&asin=B00F1RE1MK&location=1133) ^ref-16765 --- the pace of your speech and ask others for their opinions. Is it too fast? Too slow? The video camera is the single best tool to improve your public speaking ability. — location: [1137](kindle://book?action=open&asin=B00F1RE1MK&location=1137) ^ref-42932 --- The four elements of verbal delivery are: rate, volume, pitch, and pauses. RATE: Speed at which you speak VOLUME: Loudness or softness PITCH: High or low inflections — location: [1179](kindle://book?action=open&asin=B00F1RE1MK&location=1179) ^ref-18807 --- PAUSES: Short pauses to punch key words — location: [1183](kindle://book?action=open&asin=B00F1RE1MK&location=1183) ^ref-723 --- 190 words a minute. — location: [1208](kindle://book?action=open&asin=B00F1RE1MK&location=1208) ^ref-60752 --- October 2012, Powell delivered a heartfelt TED presentation — location: [1346](kindle://book?action=open&asin=B00F1RE1MK&location=1346) ^ref-38036 --- “Ernesto Sirolli” to — location: [1428](kindle://book?action=open&asin=B00F1RE1MK&location=1428) ^ref-16937 --- governor Jennifer Granholm makes expansive, bold gestures, and keeps — location: [1485](kindle://book?action=open&asin=B00F1RE1MK&location=1485) ^ref-24782 --- Amy Cuddy — location: [1563](kindle://book?action=open&asin=B00F1RE1MK&location=1563) ^ref-8579 --- Hans Rosling is — location: [1748](kindle://book?action=open&asin=B00F1RE1MK&location=1748) ^ref-45769 --- Susan Cain stepped — location: [1806](kindle://book?action=open&asin=B00F1RE1MK&location=1806) ^ref-31489 --- Google guys, Sergey Brin and Larry Page, walked into the office they offered a one-sentence pitch that changed this investor’s perspective. “Google provides access to the world’s information in one click.” — location: [1829](kindle://book?action=open&asin=B00F1RE1MK&location=1829) ^ref-8332 --- BOMBARD THE BRAIN WITH NEW EXPERIENCES. Building novel concepts into your presentation does require some creativity and a new way of looking at the world. One technique to jump-start your creativity is to embrace new experiences. — location: [1851](kindle://book?action=open&asin=B00F1RE1MK&location=1851) ^ref-18135 --- “They take you on a ride, on a journey. They grab you, and you hear the sense of rhythm, and it goes and builds. Ultimately, it may even take you to ideas you’d never considered, to places that allow you to reinvent yourself or your business.”15 — location: [1858](kindle://book?action=open&asin=B00F1RE1MK&location=1858) ^ref-9027 --- Seth Godin went on to publish a book titled Purple Cow — location: [1877](kindle://book?action=open&asin=B00F1RE1MK&location=1877) ^ref-34049 --- “predictable perceptions,” is why Edi Rama — location: [1885](kindle://book?action=open&asin=B00F1RE1MK&location=1885) ^ref-56846 --- Mary Roach — location: [1910](kindle://book?action=open&asin=B00F1RE1MK&location=1910) ^ref-42729 --- “Why We Love, Why We Cheat.” At TEDMED — location: [1912](kindle://book?action=open&asin=B00F1RE1MK&location=1912) ^ref-30642 --- Amy Lockwood — location: [1913](kindle://book?action=open&asin=B00F1RE1MK&location=1913) ^ref-28877 --- James Flynn, — location: [1916](kindle://book?action=open&asin=B00F1RE1MK&location=1916) ^ref-16007 --- Dan Pink, unraveled the puzzle of motivation in a TED — location: [1935](kindle://book?action=open&asin=B00F1RE1MK&location=1935) ^ref-37001 --- When I asked Pink to describe his talk, he did it in one sentence: “The set of motivators we rely on doesn’t work nearly as well as we think.” — location: [1936](kindle://book?action=open&asin=B00F1RE1MK&location=1936) ^ref-41685 --- “How to Live Before You Die” (Steve Jobs) — location: [1964](kindle://book?action=open&asin=B00F1RE1MK&location=1964) ^ref-19703 --- CREATE A TWITTER-FRIENDLY HEADLINE. As you craft your next presentation, ask yourself, “What is the one thing I want my audience to know about my company, product, service, or idea?” Remember to make your headline specific and clear. Oftentimes my clients create what’s really a tagline instead of a headline, but it still doesn’t tell me the one thing I need to know. From a well-crafted headline I should be able to identify what the product, service, or cause is as well as what makes it different or unique. Make sure your headline fits within the 140-character limit of a Twitter post. It’s not only a good exercise; it’s essential for marketing. Twitter is such a powerful platform for marketers that it’s critical — location: [1976](kindle://book?action=open&asin=B00F1RE1MK&location=1976) ^ref-20455 --- Bill Gates, who spoke at TED in February 2009. — location: [2010](kindle://book?action=open&asin=B00F1RE1MK&location=2010) ^ref-48292 --- 1984, more than 2,500 employees, analysts, and media filled the Flint Center at De Anza College for a product launch that would revolutionize everything about the way we use computers—Macintosh. — location: [2154](kindle://book?action=open&asin=B00F1RE1MK&location=2154) ^ref-37375 --- “We See Genius” In 1997 Steve Jobs returned to Apple after a 12-year absence. — location: [2176](kindle://book?action=open&asin=B00F1RE1MK&location=2176) ^ref-34549 --- Mark Shaw — location: [2214](kindle://book?action=open&asin=B00F1RE1MK&location=2214) ^ref-27521 --- DOES YOUR PRESENTATION NEED A PROP? — location: [2234](kindle://book?action=open&asin=B00F1RE1MK&location=2234) ^ref-33600 --- Every presentation intended to influence a decision should do the same. However, some of the best TED speakers are known to deliver statistics that are more than a bit shocking. — location: [2246](kindle://book?action=open&asin=B00F1RE1MK&location=2246) ^ref-33885 --- —Jon Ronson — location: [2257](kindle://book?action=open&asin=B00F1RE1MK&location=2257) ^ref-37378 --- My advice: never leave data dangling. Context matters. If your presentation has a number or data point that is groundbreaking or paramount, think about how you might package it and make it appealing to the listener. Enlist the help of someone else on your team. Sometimes it takes a brainstorm to package statistics in the best, most memorable way. — location: [2271](kindle://book?action=open&asin=B00F1RE1MK&location=2271) ^ref-48121 --- Raghava — location: [2277](kindle://book?action=open&asin=B00F1RE1MK&location=2277) ^ref-33500 --- The sound bite is so important that TED has a site and a Twitter handle dedicated to the best quotes from its speakers (@TEDQuote). — location: [2292](kindle://book?action=open&asin=B00F1RE1MK&location=2292) ^ref-39586 --- you’d like to see more quotes, you can visit TED.com/quotes and read more than 2,000 quotes from speakers. — location: [2308](kindle://book?action=open&asin=B00F1RE1MK&location=2308) ^ref-25980 --- Hrabowski — location: [2317](kindle://book?action=open&asin=B00F1RE1MK&location=2317) ^ref-56525 --- Everyone needs a showstopper: musicians, actors, and performers of all types, including presenters and public speakers. The showstopper seals the deal and permanently brands the message in our minds. — location: [2344](kindle://book?action=open&asin=B00F1RE1MK&location=2344) ^ref-60034 --- Sir Ken Robinson on why schools kill creativity. — location: [2375](kindle://book?action=open&asin=B00F1RE1MK&location=2375) ^ref-53558 --- J. K. Rowling, — location: [2378](kindle://book?action=open&asin=B00F1RE1MK&location=2378) ^ref-44707 --- The Psychology of Humor, Martin argues that humor is used as an “ingratiation — location: [2447](kindle://book?action=open&asin=B00F1RE1MK&location=2447) ^ref-3457 --- a study published in the Harvard Business Review (“Laughing All the Way to the Bank”), — location: [2469](kindle://book?action=open&asin=B00F1RE1MK&location=2469) ^ref-65166 --- In a video for the New York Times Web site, Seinfeld deconstructed the anatomy of a joke in great detail. He said he’s been working on a “Pop-Tart joke” — location: [2490](kindle://book?action=open&asin=B00F1RE1MK&location=2490) ^ref-29094 --- Anecdotes, Observations, and Personal Stories — location: [2502](kindle://book?action=open&asin=B00F1RE1MK&location=2502) ^ref-46686 --- Analogies and Metaphors An analogy is a comparison that points out the similarities between two different things. It’s an excellent rhetorical technique that helps to explain complex topics. In my work with Intel, we use the classic technology analogy that a semiconductor (computer chip) is “like the brain of your computer.” When Intel launched its first dual-core chip, — location: [2522](kindle://book?action=open&asin=B00F1RE1MK&location=2522) ^ref-8766 --- Often, making a simple analogy can bring a smile to your listener. — location: [2531](kindle://book?action=open&asin=B00F1RE1MK&location=2531) ^ref-23314 --- “Chris Anderson asked me if I could put the last 25 years of antipoverty campaigning into 10 minutes for TED. That’s an Englishman asking an Irishman to be succinct.” —Bono — location: [2533](kindle://book?action=open&asin=B00F1RE1MK&location=2533) ^ref-64467 --- An easy way to get a laugh without being a comedian or telling a joke is to quote somebody else who said something funny. — location: [2547](kindle://book?action=open&asin=B00F1RE1MK&location=2547) ^ref-53786 --- Rory Bremner — location: [2551](kindle://book?action=open&asin=B00F1RE1MK&location=2551) ^ref-32475 --- McWhorter — location: [2554](kindle://book?action=open&asin=B00F1RE1MK&location=2554) ^ref-15582 --- DO YOUR HOMEWORK ON QUOTES. Search for third-party quotes that lighten up the mood of your presentation or cut through the complexity of your topic. Don’t feel that you need to stick with famous quotes. Go off the beaten path. In many cases, quotes from people you know can be quite funny and engaging. — location: [2574](kindle://book?action=open&asin=B00F1RE1MK&location=2574) ^ref-51671 --- At TEDxYouth in 2011, YouTube trends manager Kevin Allocca had the audience laughing hysterically with three short YouTube videos—a — location: [2578](kindle://book?action=open&asin=B00F1RE1MK&location=2578) ^ref-15978 --- Juan Enriquez as a teacher. If they had, they would have enjoyed going to class. — location: [2593](kindle://book?action=open&asin=B00F1RE1MK&location=2593) ^ref-14544 --- LIGHTEN UP YOUR PRESENTATION WITH VIDEO AND PHOTOS. Most PowerPoint presentations are dreadful because they have so little—if any—emotional impact. Incorporate a humorous photograph or video clip to lighten the mood. — location: [2629](kindle://book?action=open&asin=B00F1RE1MK&location=2629) ^ref-52023 --- Rose George — location: [2650](kindle://book?action=open&asin=B00F1RE1MK&location=2650) ^ref-4438 --- By now you can tell how George’s formula works: humor, shock, statistics. — location: [2669](kindle://book?action=open&asin=B00F1RE1MK&location=2669) ^ref-11930 --- Hawking — location: [2681](kindle://book?action=open&asin=B00F1RE1MK&location=2681) ^ref-42731 --- Larry Smith — location: [2706](kindle://book?action=open&asin=B00F1RE1MK&location=2706) ^ref-42867 --- Eighteen minutes is the ideal length of time for a presentation. If you must create one that’s longer, build in soft breaks (stories, videos, demonstrations) every 10 minutes. — location: [2714](kindle://book?action=open&asin=B00F1RE1MK&location=2714) ^ref-7056 --- Willpower, author Roy Baumeister explains that we have a finite amount of willpower each day, which becomes depleted as our brains consume more energy. He found that completely unrelated activities (resisting chocolate, working on math puzzles, listening to a presentation) drew on the same source of energy. This helps to explain why we’re so tired, especially later in the day, after we’ve been making decisions all morning or trying to suppress distractions (like the tempting piece of pie for lunch). — location: [2757](kindle://book?action=open&asin=B00F1RE1MK&location=2757) ^ref-36576 --- speech (the average length of presidential inaugural speeches is 2,300 words). — location: [2788](kindle://book?action=open&asin=B00F1RE1MK&location=2788) ^ref-62685 --- Laws of Subtraction, Matthew May — location: [2796](kindle://book?action=open&asin=B00F1RE1MK&location=2796) ^ref-15155 --- The rule of three simply means that people can remember three pieces — location: [2830](kindle://book?action=open&asin=B00F1RE1MK&location=2830) ^ref-64089 --- information really well; add more items and retention falls off considerably. — location: [2830](kindle://book?action=open&asin=B00F1RE1MK&location=2830) ^ref-45821 --- Webby Award for best blog. — location: [2846](kindle://book?action=open&asin=B00F1RE1MK&location=2846) ^ref-7800 --- Dr. Jill, who delivered the second-most-popular presentation in TED history, divided her talk, “My Stroke of Insight,” into three parts, each lasting six minutes. — location: [2886](kindle://book?action=open&asin=B00F1RE1MK&location=2886) ^ref-64730 --- Mikko Hypponen — location: [2898](kindle://book?action=open&asin=B00F1RE1MK&location=2898) ^ref-9649 --- Dan Ariely — location: [2898](kindle://book?action=open&asin=B00F1RE1MK&location=2898) ^ref-23004 --- Carter’s 2006 TED talk titled “Greening the Ghetto” — location: [2908](kindle://book?action=open&asin=B00F1RE1MK&location=2908) ^ref-20533 --- wrote the popular Forbes column “How to Pitch Anything in 15 Seconds.”10 I introduced readers to an effective tool called a message map—perfect for a pitch or presentation. The technique helps to keep your content clear and concise, but it doesn’t work — location: [2925](kindle://book?action=open&asin=B00F1RE1MK&location=2925) ^ref-65519 --- Step One: Create a Twitter-Friendly Headline — location: [2932](kindle://book?action=open&asin=B00F1RE1MK&location=2932) ^ref-29844 --- Step Two: Support the Headline with Three Key Messages — location: [2937](kindle://book?action=open&asin=B00F1RE1MK&location=2937) ^ref-62065 --- Step Three: Reinforce the Three Messages with Stories, Statistics, and Examples — location: [2945](kindle://book?action=open&asin=B00F1RE1MK&location=2945) ^ref-25555 --- BUILD YOUR OWN MESSAGE MAP. Using the blank template in figure 7.2, insert in the bubble at the top the headline I asked you to create in chapter 4. Now, what’s your rule of three? Take the product, service, brand, or idea you built your — location: [2957](kindle://book?action=open&asin=B00F1RE1MK&location=2957) ^ref-63738 --- headline around and create three points to support it. If you have more than three key messages, divide the content into three categories. Insert your points in the three bubbles below the headline bubble. Finally, can you create sub-points of three within each category? Supporting points can include stories, examples, anecdotes, or meaningful statistics, as we’ve discussed in earlier chapters. You can use the message map to pitch any idea, product, service, or company. It’s one of the most effective and valuable communication tools you’ll ever use. — location: [2959](kindle://book?action=open&asin=B00F1RE1MK&location=2959) ^ref-22701 --- Pritchard — location: [2975](kindle://book?action=open&asin=B00F1RE1MK&location=2975) ^ref-9412 --- but they incorporate at least one or two others: sight, sound, touch, smell, and taste. Smell — location: [3025](kindle://book?action=open&asin=B00F1RE1MK&location=3025) ^ref-55997 --- Al Gore’s talk at — location: [3040](kindle://book?action=open&asin=B00F1RE1MK&location=3040) ^ref-30160 --- Duarte in a TEDx talk, “A single idea can start a groundswell, be a flashpoint — location: [3109](kindle://book?action=open&asin=B00F1RE1MK&location=3109) ^ref-38302 --- Gates — location: [3171](kindle://book?action=open&asin=B00F1RE1MK&location=3171) ^ref-9750 --- David Christian’s “The History of Our World in 18 Minutes.” Christian’s — location: [3186](kindle://book?action=open&asin=B00F1RE1MK&location=3186) ^ref-7396 --- Chris Jordan plays with Barbie dolls. In February 2008, — location: [3237](kindle://book?action=open&asin=B00F1RE1MK&location=3237) ^ref-40045 --- VISUALIZE CONTENT. Add images or include background pictures to pie charts, tables, and graphs. I recommend striving for no more than 40 words in the first 10 slides. This will force you to think creatively about telling a memorable and engaging story instead of filling the slide with needless and distracting text. Kill bullet points on most of your slides. The most popular TED presenters deliver slides with no bullet points. Text and bullet points are the least memorable way of transferring information to your — location: [3281](kindle://book?action=open&asin=B00F1RE1MK&location=3281) ^ref-36330 --- audience. You might not be able to achieve this goal with every slide, but it’s a good exercise. Once you force yourself to eliminate wordy slides, you’ll realize how much more fun you can have with your presentation. The best part—your audience will love it! — location: [3285](kindle://book?action=open&asin=B00F1RE1MK&location=3285) ^ref-34569 --- Lisa Kristine — location: [3291](kindle://book?action=open&asin=B00F1RE1MK&location=3291) ^ref-56631 --- thinking of Wael Ghonim, he set up one of the Facebook groups behind Tahrir Square in Cairo. He got thrown in jail for it. I have his words tattooed on my brain. ‘We are going to win because — location: [3384](kindle://book?action=open&asin=B00F1RE1MK&location=3384) ^ref-64963 --- we don’t understand politics. We are going to win because we don’t play their dirty games. We are going to win because we don’t have a party political agenda. We are going to win because the tears that come from our eyes actually come from our hearts. We are going to win because we dream dreams and we are willing to stand up for those dreams.’ Wael is right. We are going to win if we stand up as one, because the power of the people is so much stronger than the people in power.18 — location: [3386](kindle://book?action=open&asin=B00F1RE1MK&location=3386) ^ref-46606 --- “I’m a pediatrician and an anesthesiologist so I put children to sleep for a living. And I’m an academic so I put audiences to sleep for free.”21 That’s how Dr. Elliot Krane, — location: [3462](kindle://book?action=open&asin=B00F1RE1MK&location=3462) ^ref-3661 --- IN DECEMBER 2010, FACEBOOK CHIEF operating officer Sheryl Sandberg — location: [3526](kindle://book?action=open&asin=B00F1RE1MK&location=3526) ^ref-33233 --- The next time you deliver a presentation, you’ll be compared to TED speakers. Your audience will be aware that there’s a fresh, bold style of delivering information; a style that lifts their spirits, fills their souls, and inspires them to think differently about the world and their roles in it. — location: [3629](kindle://book?action=open&asin=B00F1RE1MK&location=3629) ^ref-30815 ---